Voyager [Brand]
Overview
Developed strategic brand vision and identity for Voyager – the fastest growing crypto app in the U.S., from start up to unicorn status. Established a unified brand experience for the mobile apps, web properties, content marketing, advertising, email and social campaigns and event collateral. Voyager believes that crypto assets are the future of finance and investing and aims to make crypto for all, simple and rewarding.
Brand Guide
The Voyager Brand is adventurous and bold. Photography emulates boldly going where others have never travelled before. Inspiration is taken from nature: mountains, climbing, trekking, star gazing into space vs. being in space which is an overused trope in the cryptosphere. Textures are crystalline and grown from precious stones, quartz, hard rock. Our brand shapes are diagonal and sharp, not rounded or soft. We make use of the diagonals formed from the V in Voyager and many triangles echoing the ups and downs of market movements.
The Debit Card
The card design showcases the primary Voyager brand color – a take on royal blue, for its connection to the night sky and the cosmos beyond. The logo positioned on the top right acts as a north star, guiding your crypto journey. The hero “V” at the center of our card design demonstrates Voyager at the heart of the crypto action, surrounded by radiating geometric lines which echo the interconnected-ness of our services to multiple markets makers and the blockchain network at large.
